Marketing is concerned with the process of developing customer relationships, uncovering business opportunities, and delivering products and services to buyers. Marketing is closely related to advertising and sales and involves marketing research, marketing strategy sales, promotions, pricing, product development, and public relations.

Sample Occupations

  • Sales and Promotions
  • Industrial Sales
  • Wholesale Sales
  • Financial Services Sales
  • Manufacturer Rep.
  • Advertising Sales
  • E-Commerce
  • Marketing Management
  • Product Management
  • Brand Management
  • Marketing Strategy Mgmt.
  • Advertising Management
  • Market Research
  • Data Collection
  • Field Service
  • Survey Research
  • Project Management
  • Evaluation Design
  • Forecasting
  • Reporting
  • Data Analysis
  • Field Service
  • Financial & Insurance
  • Commercial Banking
  • Retail/Consumer Banking
  • Branch Management
  • Lending
  • Risk Management
  • Loss Control
  • Asset Management
  • Entertainment
  • Public Relations
  • Social Media Management
  • Event Planning
  • Copy Writing
  • Freelance

Types of Employers

  • Consulting Firms
  • Market Research Firms
  • Nonprofit Organizations
  • Government Agencies
  • Large Corporations
  • Retailers
  • Hospitals
  • Whole Sale
  • Public Relations Firms
  • Banks and Insurance Firms

Preparing for your career in

Sales and Promotion: Become highly motivated and well organized; Learn to work well under pressure and to be comfortable in a competitive environment; Be prepared to work independently and to be self-motivated; Take courses in interpersonal communication and public speaking; Become committed to customer satisfaction.

Marketing Management: Develop creative and analytical skills; Obtain a broad background in advertising, research, consumer behavior, and strategy; Be prepared to start in assisting roles and work your way up; Plan on pursuing an MBA; Develop strong communication skills and be able to work on cross-functional teams.

Market Research: Build strong background in statistics, mathematics, and behavioral science; Learn how to use databases and other marketing and statistical analysis software programs; Research certification by the Marketing Research Association.

Financial and Insurance: Develop a solid background in business including finance and accounting; Initiative and sales ability are necessary; Research certifications; Develop strong interpersonal and communication skills in order to work with a diverse clientele.

Entertainment: Gain experience in sales; Get involved with campus entertainment boards or planning committees; Be adept at learning new tools and technology quickly; Take courses in copy writing, journalism, and technology.

How do I know if its right for me?

ASSESS: Take a career assessment, such as PathwayU, to see how your interests, values, and personality fit with majors and careers.

RESEARCH: Research the careers on this WCIDWAMI and thousands of other careers using O*Net Online, The Occupational Outlook Handbook or FirstHand.

EXPLORE: Learn more about a career field of interest by job shadowing, attending a career panel, or participating in a Career Trek. Further your exploration while gaining valuable skills by completing an internship, co-op, volunteer, or research experience.